As we hit the start of the festive season, it appears that many people have started their planning even earlier.
Here’s what our shoppers told us last weekend:
- The majority (68%) are still planning to buy Chocolate before Xmas as a “Gift” or for the “Household.”
- Lindt (63%) Cadbury’s Heroes (59%) & Dairy Milk (59%) are top of their “consideration list.”
- Lindt and Ferrero were the brands most likely to be chosen.
- Key drivers on selection were Taste and Type of Chocolate, Price and Promotion.
- And despite restrictions on Christmas parties, 80% will buy chocolate to share with family and friends.
- A significant number (62%) plan to buy online, 11% more likely than last year.
- But most (88%) will still buy in a large Supermarket and decide what to purchase instore (71%)
But what will happen when these shoppers go in-store?
This Christmas, our Shoppers can still safely gather Insights in-store via their Smartphone. Survey results are on your dashboards within days. Faster, Cheaper, Smarter.
For details of our very special offer to have your question in the survey contact: Robin@FieldAgent.co.uk